Economic Costs of Civil War

Economic Costs of Civil War Costalli, S., Moretti, L., Pischedda, C. (2014). The Economic Costs of Civil War: Synthetic Counterfactual Evidence and the Effects of Ethnic Fractionalization. HiCN Working Papers, 184. This paper provides an analysis of the role of the civil war in the destruction of the economy of a particular region. This paper directly relates to the topic of big business because it is virtually impossible for any business organization to achieve growth in an environment that is not stable. Civil wars and conflicts normally have the capability of destroying the economy of a given region, and this is better reflected in Iraq, Sub-Saharan Africa and various regions of the world, which are prone to civil wars. This paper provides a detailed analysis on the impact of civil wars within an economy, and the best policies to enact for purposes of protecting a given economy from collapse. This paper directly relates to the current issues that involve the manner which organizations are doing business. This is because of globalization, and the era of multi-national corporations, where business organizations are involved in an expansion strategy aimed at increasing the share of their markets, and their profits. However, these organizations cannot invest in a hostile climate that is full of civil war. This is because they would most definitely make losses, and infrastructures do not exist, that can help in the facilitation of business activities. Therefore, having a complete understanding of the political and business environment of a particular region is important because it helps in the development of a decision on whether to expand in a given economy or not. The reason I choose this paper is based on the fact that the world is cur5rently experiencing a series of civil wars. This includes a civil war in Lebanon, Syria, Iraq, Libya, Somalia, Nigeria, etc. These wars play a role in limiting the growth of these states, and in the conduction of international trade. For example, a country such as Nigeria, Iraq and Libya has various multi-national corporations which are in charge of drilling oil, and exploring oil substances. Civil conflicts and political instability would scare off international investors, leading to the collapse of the economies of these countries. The limitation of this paper, is that it does not provide adequate information on how top prevent civil wars. I intend to get this information from books, specifically books written about democracy and politics. Political journals would also be another source of information aimed at supplementing the information contained in this article. This is the first article I would review, specifically because it introduces us to factors that may hinder the emergence of big business organizations within an economy. Sab, R. (2014). Economic Impact of Selected Conflicts in the Middle East: What Can We Learn from the Past? IMF Working Papers. This paper examines the causes of conflict, in making countries to be unstable. This paper concerns itself with Middle-East, where it analyzes how civil wars, political instabilities has led to a slowdown in economic growth, high inflation, loss of revenues, large fiscal deficits etc. Through this paper, we are able to learn that it is virtually impossible to carry out business activities in a political environment that is not stable. This paper relates with the current business environment, because of the concept of international trade, where multi-national companies normally seek to invest in stable political economies. Therefore, we are able to learn while these companies do not invest in most unstable countries of Middle East. The motivation of using this article, is based on the need of understanding how politics play a role in influencing the growth of business organization. There are gaps in this paper, and one is that it does not provide the methods to use in promoting good governance and political stability. Therefore, I intend to use books, specifically, books on democracy and governance for purposes of addressing the shortcomings of this article. This is the second article I would review, because it is directly related to the first article. Wandschneider, K. (2014). Capital Controls and Recovery from the Financial Crisis of the 1930s. C.E.P.R. Discussion Papers, 10019. This paper relates to the topic Big Business because it outlines and explains the various capital regulatory measures that were enacted by government organizations in the financial crisis that occurred during the periods of 1930s. It is very essential to understand the response of the regimes during these eras, in terms of capital flights, because big business organizations are always characterized by the control of large capitals that they use for purposes of investing within the regions or areas of their operations. To safeguard the collapse of an economy because of capital flights, it is necessary to introduce capital control measures that are targeted to big business organizations. Hence this article is very important, because it provides this kind of information. The information contained in this article is highly relevant in the current business environment. This is because the world has just experienced a global recession which was similar to that which took place in the 1930s. The response of the government was also the regulation of large business enterprises, and interfering with their activities for purposes of protecting them from going bankrupt. This aspect of the regulation of big business organization is therefore important, because of the great role they play in the development of the economy of a particular state or region. The global recession affected almost all major international companies, and they were at the verge of collapsing, hence the intervention of their home governments. This paper is therefore a motivation to me, because it explains the methods used in controlling and regulating big business organizations so that they may not fail in their operations. However, this paper only centers on the role of government in regulating big business organization, hence the reduction of capital flights from these economies. It does not explain the role of other stakeholders such as investors, customers, etc. I intend to find this kind of information from other journals of economics, finance and business. References: Costalli, S., Moretti, L., Pischedda, C. (2014). The Economic Costs of Civil War: Synthetic Counterfactual Evidence and the Effects of Ethnic Fractionalization. HiCN Working Papers, 184. Sab, R. (2014). Economic Impact of Selected Conflicts in the Middle East: What Can We Learn from the Past? IMF Working Papers. Wandschneider, K. (2014). Capital Controls and Recovery from the Financial Crisis of the 1930s. C.E.P.R. Discussion Papers, 10019.

Malaria in Cuban Children and how it differs from children in US

Malaria is a disease cause by a parasite that is transmitted from one person to another by the bite of an Anopheles mosquito. These are female mosquitoes that are most persistent in the tropics and sub-tropic parts of the world Such as Africa Asia and USA Symptoms of malaria may include headache, chills, muscle ache, fever, and malaise. Malaria’s early development stages resemble those of flue which only develop between 6-8 days after being bitten by an infected mosquito. It is estimated that 40% of the world population is at risk of malaria and that it claims an estimated one million lives annually (World Health Organization 1989). Malaria can e prevented through the use of anti-malaria drugs, use of treated mosquitoes nets, oiling others (http://www.cigna.com/healthinfo/hw119119.html). Malarial cases are rare in the US as compared to Cuba. This is because Cuba is a tropic country whose majority population lives below the poverty line. Hence cannot afford basic medication or preventive measures such as the use of mosquito’s nets. On the other had malaria infection in the US is detected mostly among travelers and hence rare. Malaria affects all segments of the population but most severely children, women, and people living with emergency cases such as HIV/ AIDS. Malaria in children causes complications such as paralysis, recurrent fewer, Anemia, blindness, epilepsy and cerebral malaria. If not well treated malaria can affect the subsequent health and development of child; For instance it is estimated that 7% of Cuban children who survive cerebral malaria are left with permanent neurological problems such as spastics, blindness, speech problem and low concentration which affects their performance in school. This has been adverse due to inadequate treatment brought about by poverty; forces people to prescribe their own medication, lack of drugs and expertise in hospitals. (http://lib.store.yahoo.net/lib/elitedeals/disease.htm). Malaria effects on pregnant women are higher in Cuba than the US. For instance only 35 cases were reported in the US in 2000 while more than 10, 000 cases were reported in Cuba. Malarial medications are limited for pregnant women and also children. These infections can lead to death of a woman and her fetus – unborn fetus may get the disease from the mother; thus for this reason pregnant women should not travel to areas where they can get the disease. Some of the adverse effects of malaria during pregnancy include increased chances of still birth, intrauterine growth, retardation and low birth weight of less than 2500 grammes.( http://www.traveldoctor.info/diseases/1.html ) A malarial infection varies depending on someone’s body immunity. For this reason the elderly and those with emergency diseases such as HIV/AIDS are severely affected as their levels of immunity are low, hence increases their chances of infection. Malaria prevalence in Cuban children is high than in the US. This is because of the weak health infrastructure of the country, civil unrests and the widespread resistance to malarial drugs among other causes. However, Malaria infection reduced by 9.0% in 2000 in the US due to change in disease transmission and increased / effective use of anti-malarial chemoprophylaxis. Poverty in Cuba has increase child infection as majority cannot afford basic prevention measures such as mosquito nets, clearing of bushes, and oiling of stagnant water. In addition houses in the rural areas are built of mud unlike the US, which allows mosquitoes to freely enter and leave the houses. In conclusion malaria effects are more severe in Cuban children than in America children as America children have access to free medication and can afford basic preventive measures. On the other hands Poverty of most households and inadequacy of drugs inhibits complete treatment of malaria in Cuban children which affect these development. REFERENCES http://www.traveldoctor.info/diseases/1.html http://lib.store.yahoo.net/lib/elitedeals/disease.htm Maria, G.(2007) Malaria. Retrieved February 25, 2008 from http://www.cigna.com/healthinfo/hw119119.html         

Walmart ethics

For our assignment we picked walmart ,and here a brief introduction about the company. Wal-Mart Stores, Inc. is an American multinational retail corporation that runs chains of large discount department stores and warehouse stores. The company is the world's second largest public corporation, according to the Fortune Global 500 list in 2013, the biggest private employer in the world with over two million employees, and is the largest retailer in the world.Walmart is also the largest grocery retailer in the United States. Walmart remains a family-owned business, as the ompany is controlled by the Walton family, who own over 50 percent of Walmart. It is also one of the world's most valuable companies. Walmart has 8,500 stores in 15 countries, under 55 different names.The company operates under the Walmart name in the United States It operates in Mexico as Walmex, in the United Kingdom as Asda, in Japan as Seiyu, and in India as Best Price.. The Field of Company: Retail The Ethical dile mma or issue which faced the company : The Consequences of ethical dilemma : The solution or the end of the ethical dilemma : Assignment The solution or the end of the ethical dilemma :

From Ancient Myths to Marketing Strategies Books Assigned to Freshmen by Top Universities

Even before the academic year has started, students in the US colleges have work to do. Applicants have to read something, which usually varies from myths and legends to popular fantasy and overview of trends in the digital age. Most of the top colleges do this. They provide their future students with the must-read lists, items which are considered important by the institutions. What’s interesting, the titles are not usually program-related, but rather serve to help a student adjust to the new life in college. Over the last few years, students across America have read a bunch of thought-provoking and sometimes controversial books. For example, The Iliad by Homer is a book to read when you’re about to start your studies at Columbia University. At the same time, those who were accepted at Stanford University were given three books that tackle contemporary issues. They are Walter Isaacson’s The Innovators: How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution, Tobias Wolff’s This Boys Life, and Lalita Tademy’s Cane River. Newcomers at Princeton got Whistling Vivaldi: How Stereotypes Affect Us and What We Can Do by Claude Steele, a book about negative stereotypes and how they influence us when we are under stress. At Cornell University, students were obliged to read Vonnegut’s classics Slaughterhouse-Five, a book on the WWII and the absurdness of war in general. At the University of Texas in 2014, everyone received a list with options tha t included the first book of A Song of Ice and Fire series, Bram Stoker’s Dracula, and Sex and Desire by Jennifer Knust. So why do colleges assign these particular books? Which benefits do students get from them? At Stanford University, all the books were united by a common theme —Â  they were about people and their stories of how they overcome challenges. Those who read The Iliad indulged in the story of Achilles and his great failure when he was humiliated by his leader, so the very question of leadership is raised there. A very interesting find is a book by Naomi Oreskes and Erik Conway assigned to freshmen at Smith College, The Collapse of Western Civilization: A View from the Future. It deals with the issue of climate change and how it caused the collapse of the Western world in 2093. Wild by Cheryl Strayed, with which students at New York University were acquainted was selected as a metaphor for freshmen who start their life away from home in a role that’s completely new to them. While some students or applicants are quite enthusiastic about dealing with most of the reading challenge, others might protest against certain items from their lists. Alison Bechdel’s autobiographical graphic novel Fun Home caused protests from a group of Christian students at North Carolina’s Duke University. They claimed the book contained too much sexual content. Students discussed the assignment on their social profiles and complained that it was inconsistent with their morality. The book is about the girl who discovers herself as a lesbian and finds out that her father is a closeted gay. Vivid sexual imagery was the main thing that averted young people from reading it. At the same time, the administration of the college explained that they wanted to provoke students for a discussion, which is the main component of true liberal arts education. It is always possible to abstain from reading the assigned book, if it comes into a conflict with one’s morality, bu t that makes the discussion incomplete. Every college has its own literature to demand from the students. Usually, books they assign are helpful in one or another way to a newcomer. Some prepare them to a new life as a grown-up, and some introduce them to important ideas or current trends. Some books help freshmen to overcome stress, while others challenge them for fierce discussions. There is always a reason why a particular university wants its newcomers read a certain book, and a refusal to do that can point at his or her weaknesses and unpreparedness for the real-life challenges.

Cultural Analysis Of The Sitcom New Girl - 1718 Words

Breanna Foes Dr. Black English 111.02 Essay #2 October 13, 2014 Who’s That Girl? A cultural analysis of the sitcom, New Girl The traditional idea of American friendship has evolved drastically over time. In this age, no longer do you see the close group of friends chatting at the ‘Central Perk Cafà ©Ã¢â‚¬â„¢ or engaging in many misadventures in the basement of Foreman’s house, such as they did in ‘That 70’s Show’. The aged image of a group of friends and their wise, perceptive teacher, Mr. Feeney, happily standing in the halls of John Quincy Adams middle school is fading out. This overused 1970’s-1990’s idea of friendship no longer applies to most American friendships today because our culture has swayed into a more modern viewpoint, due to the†¦show more content†¦The relationships with other outside characters in the show also show innovative friend structures, such in the episode ‘Neighbors’, where the group befriends a younger, more wild groups of young adults, in which only Jess, who opens up her mind, can fit in with (Neighbors). New Girl features many quirky relationships, partially because the characters are quirky themselves. The characters in this show reflect real world struggles, and show the different ways, in which people with different personalities, deal with them. New Girl is made up of characters of different origin, beliefs, and most certainly different personalities. The LA loft where four of the characters reside consists of: Jess, a spunky 31 year old woman who is trying to find herself after a recent breakup; Nick, a sarcastic, socially inept bartender from Chicago who knows how to read emotions extremely well, he is also very emotional himself; Winston, a basketball player who just returned to the States from Latvia, where he played professional basketball. Winston is completely unaware of anything that has happened in The United States in the past two years; and Schmidt, the Jewish, overly-confident ladies’ man who thinks he has everything figured out. Another character, who doesn’t

A Secret Weapon for Isb Essay Samples 2017

A Secret Weapon for Isb Essay Samples 2017 The Little-Known Secrets to Isb Essay Samples 2017 While each particular criterion has its specific directions, to find an outstanding grade, you want to learn how to properly combine them. Making the completion of private finance coursework a requirement for graduation would guarantee that young folks are at least aware of the fundamentals of keeping up a financial stability. Unlike topics for middle school or higher school, superior college topics are somewhat more challenging to discover. In general, the YLP selection procedure is rigorous and detailed. Persuasive writing can be challenging, particularly when you're made to face with a close-minded audience. While writing an easy essay may not look like a struggle from the very first glimpse, it nevertheless requires a particular amount of commons sense and creativity. Once you've got an outline, its time to begin writing. Narration is telling a story from a particular viewpoint , and there is generally a reason behind the telling. You should incorporate a distinct phrase for every one of your topics of assessment. No matter this issue, the structure is exactly the same for any persuasive essay. Needless to say, there's absolutely no definite solution to the question I used as a title. Knowing what sort of essay you're attempting to write can help you choose a topic and structure your essay in the very best way possible. On the opposite side, obtaining a list of good persuasive essay topics is insufficient. Before writing down the facts and examples which you're likely to tackle, you ought to be well informed, first of all, about your topic. Possessing very good research abilities and selecting a superb topic is critical. Isb Essay Samples 2017 - the Conspiracy There were a great deal of cross questions also. The next thing to do is to outline what you're going to write about. You may, as an example, write an expository essay with step-by-step instructions about how to create a peanut butter sandwich. The New Angle On Isb Essay Samples 2017 Just Released There aren't any steadfast rules that you will need to adhere to as you write. Don't be concerned about a few of them being rather abstract their principal purpose is to reveal to you the basic principle s that you'll have the ability to transfer to your own writing. There are a fantastic number of theories concerning extraterrestrial life. You will see people with more money indulging in dangerous activities attempting to fill the void they can't explain. The War Against Isb Essay Samples 2017 For instance, if you've got a background in marketing, you ought to fully grasp how Finance, Operations, and Logistics work to acquire into a management role. The significance of research in persuasive writing cannot be overstated. You may trust us to offer expert assistance for many of your academic writing needs. Write instead about why you believe you will make an excellent ISB student and a prosperous small business leader later on. Isb Essay Samples 2017 Fundamentals Explained Are you fighting to find quality writers. The success of the entire essay directly depends upon how good you present the supporting facts. There are lots of persuasive essay examples college students are able to make use of online. For that reason, it's imperative to learn how to approach any issue with a strong focus on solving it. Which is the reason why we here give you some persuasive essay samples that may assist you with your own. To structure an essay, you should simply stick to the aforementioned format. If you have not ever written an essay before, or when you struggle with writing and need to enhance your skills, it's a superb notion to experience several actions in the essay writing process. You cannot compose an essay if you don't experience a notion of what things to write about. There's several essays completed by them. Your thesis is the principal point of your essay. The very first step to writing an essay is to determine what type of essay to write. If you would like to figure out how to compose a decent persuasive essay, you're looking in the correct location! The simplest approach to compose a decent persuasive essay is to chose a topic you're confident in. Just adhere to the guidelines stated above, and you'll be well on your way to writing a very good persuasive essay. Characteristics of Isb Essay Samples 2017 Don't forget that any argumentative essay sample you'll discover on the internet will require a full rewriting in order to prevent plagiarism. The main component which creates a persuasive essay in English stand out from the remainder of assignments is the use of reasoning. There's no ideal solution on how best to compose an effective essay. The finest persuasive short essays often concentrate on controversial problems. Such a paragraph might incorporate a concise overview of the ideas to be discussed in body of the paper in addition to other information related to your paper's argument. It would be considerably more difficult to align your arguments to coordinate with the thesis, and it may diminish the worth of your assessment and the validity of your arguments. The thesis will often be utilized in your introductory paragraph. Observe that the objective of a persuasive speech is just like the purpose for writing an argumentative or persuasive essay.

Consumer Behavior towards Mercedes-Benz Brand-Free-Samples

Qusetion: Discuss about the Consumer behavior towards Mercedes-Benz brand. Answer: Introduction Research provides many pieces of evidence that connect the consumer to the brand. Many approaches have discussed the consumers' attitudes and emotional relationships with the brands. The consumer brand attitude is considered as a foundation for the brand image. It formulates the consumer related beliefs as it includes the product features, price, usage imagery and packaging. The likeability of the brand, attractiveness and consumer appeal are considered items that describe the consumer attitude towards a brand. This attitude is likely to affect the decision-making process of purchasing and repurchasing a brand (Zarantonello et al., 2016). The market of the luxury brand has developed progressively during the past two decades. The main reason behind this is due to the relationship between the consumption of luxury products dominated by the brand and consumers self-perception. The relationship management of consumer-brand in the luxury products market is dominating the marketing strategies of the organizations involved in luxury products production and sales (Seibold, 2010). The focus of this report is to investigate Mercedes-Benz luxury brand and its target market. Also, it analyzes the motivation and learning theories related to consumers' decision-making process of purchasing this luxury brand. In addition, it investigates the newly emerging concept of consumer attachment and the company strategies to enhance it. Finally, recommendations are provided to motivate the consumer attachment to the brand. First: Overview of the company and a description of the target market they focus Daimler is an automotive engineering pioneer that shapes the future of mobility through its innovative technologies. The company invests in the green technology through the creation of the electric vehicles powered by the fuel cell or batteries to fulfill its long-term goal of fuel-free driving. Moreover, it looks for accident-free driving to commit to its environment and the society as well. The major reason of the success of Daimler is Mercedes-Benz brand of cars and vans that considered the most comfortable and efficient cars in the world. Mercedes-Benz was patented in 1886. It was first marketed in 1902. The first brand name of it was produced in 1926 and the first Mercedes-Benz hybrid passenger car was produced in 1982. Today, the company operates all over the globe, its operating facility's production are based in Europe, North and South America, Africa and Asia. The company adapts to the customer requirements in different world markets. Also, it conducts research and developme nt to maintain its position as the leading brand in the automotive market. The portfolio of the company products have been developed during decades until the electric drive with fuel cell was produced in 2010, represented in the F 800 Style. It allows a new concept of the driving platform with zero emissions (Mercedes-Benz, 2017). The company depends on a big range of product variety to fulfill its strategy of going global. It concentrates on vans with a complete range to be used privately and commercially, including the mid-size pickups, the full-size MPVs and the commercial vehicles. The product portfolio ranges from the X-Class to the large Sprinter van. Also, the company is the world's first auto manufacturers of the X-Class mid-size pickup that is considered the most promising market segment. The standards of comfort of the design and safety make the brand a new combination between the private and commercial use and the urban and rural vehicle. Also, the V-Class full-size MPV is the best choice for families and recreational activities that fulfill the going global strategy of the company. The Chinese and Western European markets are the largest markets for Mercedes-Benz sales of vehicles. Also, the Japanese market sales volume of the light, medium and heavy-duty vehicles is increasing. It is also consider ed the number one brand in the United States, Canada and South Korea (Daimlar, 2016; Daimler, 2017). Second: Detailed analysis of motivation and learning in this type of purchase decision-making process Loyalty refers to the deeply held commitment to repurchase a certain product or service that is preferred by the consumer in the future as it represents the consumer primary choice. The customer satisfaction and value of money are key determinants of the brand loyalty. In order to take a purchasing decision, the brand awareness is very important that is also related to brand loyalty. The self-concept theory assumes that consumer behaves in a way that enhances his self-sense. Using brands is a way of doing this through the utilization of their symbolic meanings (Anisimova, 2016). The Signaling theory proposes a framework that relates the innovativeness to the consumer perceptions loyalty relationship. The theory assumes a complex chain of variables including, cognitive satisfaction, innovativeness, loyalty and functional competencies. Also, it provides a solid foundation of the nature of the data required to be used in empirical testing (Pappu and Quester 2016; Elsaber and Wirtz, 2017 ). Moreover, the attitudinal loyalty model reposed by Oliver (1999) as cited in Torres?Moraga et al. (2008), explains the customers' cognitive and learning ability to continue to be related to the brand or the producing company. The brand power of Mercedes-Benz is a significant entry barrier to other brands in its market segments. In order to enhance the brand power, Mercedes-Benz has created stretching strategies downwards into new segments. The mid-size and luxury salon vehicles are the main brands that have the power that represent the focus of the company expansion. The consumers of luxury cars in most cases have purchased a car previously that shaped his attitude towards it. This attitude could be positive or negative that became an evaluation tool based on the actual experience he had. There are some factors that control the consumer decision towards a luxury car represented in his past experience, socioeconomic status, the prior information he had about the brand and the brand image. Also, the customer might have a positive attitude towards a luxury brand as Mercedes-Benz. Its vehicles enjoy high quality, they are produced according to the highest safety standards, considered as reliable product and h ave a good after sales services that could handle any problems, also, it is developed to be environmentally and social friendly with zero emissions and zero accidents, prestigious, comfortable, style and durable (Al Amgir et al., 2010). Mercedes-Benz could understand the consumer needs and quickly responds to them. Although the consumer needs in the different world countries that represent the target market of the company are very diverse, the company could fulfill these needs and maintain its high ranked position in the luxury car market. By doing this, the company could establish and control a relationship based on trust and guarantee consumer loyalty (Seibold, 2010). Third: Assessment of brand current success in achieving an emotional attachment with its target audience The role of emotions in building brand loyalty was deeply investigated in research. As a result of these studies, a new concept of emotional brand attachment was developed. It investigates the origin of the consumer brand loyalty. Emotional brand attachment involves passion, affection and self-brand connection. The conceptual components represent the basis for building the brand loyalty (Hemsley-Brown and Alnawas, 2016). The concept of brand love has emerged in the literature. It adapts the theories from the interpersonal theory of love to the branding context and assumes that brand love involves the dimensions of intimacy, passion and commitment. Yet, the concept of brand attachment was developed (Iyer et al., 2016; Andrine and Solem, 2016). The luxury brand symbolic function could act as a socially shared symbol of identity. The consumers share in giving social meaning to an object through transmission, reproduction and transformation process. As the consumers act as receivers of information, they by the way retransmit it to others who create and transform a social meanings. This explains the fact that Mercedes-Benz is the prestigious choice of luxury cars consumers (Al Amgir et al., 2010). Mercedes enhances these values through its advertisements that promote for the brand as the most luxurious, expensive, reputed and prestigious car. This strategy enables it to prove its brand in the world market with the luxurious E, F and S car segments and encourages it to expand into new segments (Maria et al., 2016). When a customer feels a deep connection to the brand, the brand attachment could take place. It occurs as a result of the strong emotions to a brand that leads him to feel that the brand is the reflection of his identity. It is considered as a predictor of the consumer behavior toward a particular brand by car manufacturers including Mercedes-Benz. Accordingly, Mercedes ranked 79 in the brand dependence index developed to help the companies to measure the power of their brand attachment. The scale of the index ranges between (0-100) (UTA Brand Studio, 2014). Fourth: Marketing recommendations for the brand to increase the emotional attachment to the brand As Mercedes-Benz provides a connected vehicle that uses thecommunication technologies to communicate with the car driver, it has the opportunity to be an integral part of the consumer digital identity. It could develop a consumer belonging to the brand through the communication technology that influences the consumer loyalty (Informatica Corporation, 2013). Depending on its high reputation as an iconic global luxurious car market leader, Mercedes-Benz do not put too much efforts in advertisements. The marketers at the company only advertise the new models. They are recommended to follow the strategy of the brand as a company by carefully watching the consumer behavior and their public value in order not to be negatively affected. Moreover, Mercedes has to assure the highest level of services associated with physical products represented in the service management by car dealers around the world through the creation and maintenance of high customer value. Focusing on the customer value and consumer attachment is likely to provide the company with a competitive advantage through building an emotional bond. This policy is likely to increase the customers' loyalty to the brand and encourages them to recommend the brand to their social networks including family and friends. In addition, marketers at Mercedes have to realize the high competition in the luxury car market. As the competition increases, customer switch represents a potential risk to the brand. For example, BMW might outperform Mercedes with new features that suit the customer of Mercedes. Customer satisfaction is very important to influence and revise the customer attitudes that could be energized through conducting effective marketing strategies (Al Amgir et al., 2010). It is also recommended that Mercedes accelerates the fulfillment of its 'Mercedes-Benz 2020 Best Customer Experience' that aims at broadening the sales of its brand. The idea depends on managing meetings between individuals and customers from the first stage of a test drive to purchase and after-sales services to be able to meet the changing preferences of customers. The acceleration of this strategy will guarantee the existing customers' loyalty and attract new customers through the service marketing activities (Mercedes-Benz, 2017). It is also recommended that the company expands its car2go mobility strategy in more countries as a market leader of flexible car sharing. It is now operating in 26 locations in eight countries in Europe, Asia and North America. More than 1400 customers can find and book Mercedes-Benz vehicles by using an application on their smartphones (Daimlar, 2017). Conclusion Daimler is an automotive engineering pioneer that shapes the future of mobility through its innovative technologies. The company invests in the green technology through the creation of the electric vehicles powered by the fuel cell or batteries to fulfill its long-term goal of fuel-free driving. The major reason of the success of Daimler is Mercedes-Benz brand of cars and vans that considered the most comfortable and efficient cars in the world. The company depends on a big range of product variety to fulfill its strategy of going global. In order to take a purchasing decision, the brand awareness is very important that is also related to brand loyalty. There are some factors that control the consumer decision towards a luxury car represented in his past experience, socioeconomic status, the prior information he had about the brand and the brand image. When a customer feels a deep connection to the brand, the brand attachment could take place. It occurs as a result of the strong emotions to a brand that leads him to feel that the brand is the reflection of his identity. References Al Amgir, M., Nasir, T., Shamsuddoha, M. and Nedelea, A. (2010) Influence of brand name on consumer decision making process - An empirical study on car buyers. Va Trimitem Atasat. 10(2), pp. 12-36. Andrine, B. and Solem, A. (2016) Influences of customer participation and customer brand engagement on brand loyalty. Journal of Consumer Marketing. 33(5), pp. 332-342. Anisimova, T. (2016) The effects of corporate brand symbolism on consumer satisfaction and loyalty: Evidence from Australia. Asia Pacific Journal of Marketing and Logistics. 28(3), pp. 481-498. Daimlar (2017) Annual Report.Germany: Daimlar. Daimler (2016) Annual Report. Germany: Daimlar. Elsaber, M. and Wirtz, B. (2017) Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting. Journal of Business and Industrial Marketing. 32(1), pp. 138-152. Hemsley-Brown, J. and Alnawas, I. (2016) Service quality and brand loyalty: The mediation effect of brand passion, brand affection and self-brand connection. International Journal of Contemporary Hospitality Management. 28(12), pp. 2771-2794. Informatica Corporation (2013) Improving automotive brand loyalty. [Online] Available from: https://www.informatica.com/content/dam/informatica-com/global/amer/us/collateral/data-sheet/automotive-brand-loyalty_data-sheet_2631.pdf [Accessed 06 April 2018]. Iyer, P., Paswan, A. and Davari, A. (2016) Brands, love and family. Journal of Product and Brand Management. 25(1), pp. 69-83. Maria, S., Loureiro, C. and Kaufmann, H. (2016) Luxury values as drivers for affective commitment: The case of luxury car tribes. Loureiro and Kaufmann, Cogent Business and Management. Volume 3, pp. 1-13. Mercedes-Benz (2017) Mercedes-Benz Thailand: Company Profile. Thailand: Mercedes-Benz. Pappu, R. and Quester, P. (2016) How does brand innovativeness affect brand loyalty?. European Journal of Marketing. 50(1/2), pp. 2-28. Seibold, S. (2010) Understanding Consumer Behaviour in the Prestige Car Market. Australia: RMIT University. Torres?Moraga, E., Vsquez?Parraga, A. and Zamora?Gonzlez, J. (2008) Customer satisfaction and loyalty: start with the product, culminate with the brand. Journal of Consumer Marketing. 25(5), pp. 302-313. UTA Brand Studio (2014) Automotive Brand Dpendence Index. Canada: UTA Brand Studio. Zarantonello, L., Formisano, M. and Grappi, S. (2016) The relationship between brand love and actual brand performance: Evidence from an international study. International Marketing Review. 33(6), pp. 806-82