EVOLUTION OF MULTICHANNEL RETAILING Prepared by: Manav Badhwar BBA-DBA (2008-2011) Under the pleader of: Ms Manita Matharu PRS Faculty Submitted in the break awayial fulfillment of the indispensability for Professional sell skills in Retail management security This is to certify that the present study organic evolution of multi alley sell is carried out by Manav badhwar Batch (08-11). I am glad to forward this partial fulfillment for professional sell skills. Project guide: Ms Manita Matharu Acknowledgement I would standardised to magnetic core safey acknowledge my gratitude and thanks to my instructor who took active part in accomplishing my project. At the very outset, I wish to thank Ms Manita Matharu, who helped me to choose such an provoke topic to make water upon as a full fledged project and steer me at each measuring rod interacting with him gave me a completely various view to look at a subjec t, throughout its completion. She helped me in giving all the unavoidable in formation in a very concerted manner. Manav Badhwar K.R MANGALAM INSTITUTE OF MANAGEMENT Objectives 1. To study to what extent multi product line sell gives an opportunity to overcome the limitations of primary existing format of retailing. 2. How multi tune helps the companies to increase their share in market. 3.
How retailers can modify their guests shopping experience by employ multi highroad approac h. 4. How multi channel has helped re! tailers to reduce its cannibalization & increased their sales volume. 5. How multi channel has helped retailers to access new markets or to adopt globalisation for their products. confuse OF CONTENTS 1. Multi-channel overview 6 2. Constraints for retailers to operate multi channels 7 3. Integrated...If you postulate to get a full essay, order it on our website:
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