Wednesday, December 25, 2019

Cultural Analysis Of The Sitcom New Girl - 1718 Words

Breanna Foes Dr. Black English 111.02 Essay #2 October 13, 2014 Who’s That Girl? A cultural analysis of the sitcom, New Girl The traditional idea of American friendship has evolved drastically over time. In this age, no longer do you see the close group of friends chatting at the ‘Central Perk Cafà ©Ã¢â‚¬â„¢ or engaging in many misadventures in the basement of Foreman’s house, such as they did in ‘That 70’s Show’. The aged image of a group of friends and their wise, perceptive teacher, Mr. Feeney, happily standing in the halls of John Quincy Adams middle school is fading out. This overused 1970’s-1990’s idea of friendship no longer applies to most American friendships today because our culture has swayed into a more modern viewpoint, due to the†¦show more content†¦The relationships with other outside characters in the show also show innovative friend structures, such in the episode ‘Neighbors’, where the group befriends a younger, more wild groups of young adults, in which only Jess, who opens up her mind, can fit in with (Neighbors). New Girl features many quirky relationships, partially because the characters are quirky themselves. The characters in this show reflect real world struggles, and show the different ways, in which people with different personalities, deal with them. New Girl is made up of characters of different origin, beliefs, and most certainly different personalities. The LA loft where four of the characters reside consists of: Jess, a spunky 31 year old woman who is trying to find herself after a recent breakup; Nick, a sarcastic, socially inept bartender from Chicago who knows how to read emotions extremely well, he is also very emotional himself; Winston, a basketball player who just returned to the States from Latvia, where he played professional basketball. Winston is completely unaware of anything that has happened in The United States in the past two years; and Schmidt, the Jewish, overly-confident ladies’ man who thinks he has everything figured out. Another character, who doesn’t

Monday, December 16, 2019

A Secret Weapon for Isb Essay Samples 2017

A Secret Weapon for Isb Essay Samples 2017 The Little-Known Secrets to Isb Essay Samples 2017 While each particular criterion has its specific directions, to find an outstanding grade, you want to learn how to properly combine them. Making the completion of private finance coursework a requirement for graduation would guarantee that young folks are at least aware of the fundamentals of keeping up a financial stability. Unlike topics for middle school or higher school, superior college topics are somewhat more challenging to discover. In general, the YLP selection procedure is rigorous and detailed. Persuasive writing can be challenging, particularly when you're made to face with a close-minded audience. While writing an easy essay may not look like a struggle from the very first glimpse, it nevertheless requires a particular amount of commons sense and creativity. Once you've got an outline, its time to begin writing. Narration is telling a story from a particular viewpoint , and there is generally a reason behind the telling. You should incorporate a distinct phrase for every one of your topics of assessment. No matter this issue, the structure is exactly the same for any persuasive essay. Needless to say, there's absolutely no definite solution to the question I used as a title. Knowing what sort of essay you're attempting to write can help you choose a topic and structure your essay in the very best way possible. On the opposite side, obtaining a list of good persuasive essay topics is insufficient. Before writing down the facts and examples which you're likely to tackle, you ought to be well informed, first of all, about your topic. Possessing very good research abilities and selecting a superb topic is critical. Isb Essay Samples 2017 - the Conspiracy There were a great deal of cross questions also. The next thing to do is to outline what you're going to write about. You may, as an example, write an expository essay with step-by-step instructions about how to create a peanut butter sandwich. The New Angle On Isb Essay Samples 2017 Just Released There aren't any steadfast rules that you will need to adhere to as you write. Don't be concerned about a few of them being rather abstract their principal purpose is to reveal to you the basic principle s that you'll have the ability to transfer to your own writing. There are a fantastic number of theories concerning extraterrestrial life. You will see people with more money indulging in dangerous activities attempting to fill the void they can't explain. The War Against Isb Essay Samples 2017 For instance, if you've got a background in marketing, you ought to fully grasp how Finance, Operations, and Logistics work to acquire into a management role. The significance of research in persuasive writing cannot be overstated. You may trust us to offer expert assistance for many of your academic writing needs. Write instead about why you believe you will make an excellent ISB student and a prosperous small business leader later on. Isb Essay Samples 2017 Fundamentals Explained Are you fighting to find quality writers. The success of the entire essay directly depends upon how good you present the supporting facts. There are lots of persuasive essay examples college students are able to make use of online. For that reason, it's imperative to learn how to approach any issue with a strong focus on solving it. Which is the reason why we here give you some persuasive essay samples that may assist you with your own. To structure an essay, you should simply stick to the aforementioned format. If you have not ever written an essay before, or when you struggle with writing and need to enhance your skills, it's a superb notion to experience several actions in the essay writing process. You cannot compose an essay if you don't experience a notion of what things to write about. There's several essays completed by them. Your thesis is the principal point of your essay. The very first step to writing an essay is to determine what type of essay to write. If you would like to figure out how to compose a decent persuasive essay, you're looking in the correct location! The simplest approach to compose a decent persuasive essay is to chose a topic you're confident in. Just adhere to the guidelines stated above, and you'll be well on your way to writing a very good persuasive essay. Characteristics of Isb Essay Samples 2017 Don't forget that any argumentative essay sample you'll discover on the internet will require a full rewriting in order to prevent plagiarism. The main component which creates a persuasive essay in English stand out from the remainder of assignments is the use of reasoning. There's no ideal solution on how best to compose an effective essay. The finest persuasive short essays often concentrate on controversial problems. Such a paragraph might incorporate a concise overview of the ideas to be discussed in body of the paper in addition to other information related to your paper's argument. It would be considerably more difficult to align your arguments to coordinate with the thesis, and it may diminish the worth of your assessment and the validity of your arguments. The thesis will often be utilized in your introductory paragraph. Observe that the objective of a persuasive speech is just like the purpose for writing an argumentative or persuasive essay.

Sunday, December 8, 2019

Consumer Behavior towards Mercedes-Benz Brand-Free-Samples

Qusetion: Discuss about the Consumer behavior towards Mercedes-Benz brand. Answer: Introduction Research provides many pieces of evidence that connect the consumer to the brand. Many approaches have discussed the consumers' attitudes and emotional relationships with the brands. The consumer brand attitude is considered as a foundation for the brand image. It formulates the consumer related beliefs as it includes the product features, price, usage imagery and packaging. The likeability of the brand, attractiveness and consumer appeal are considered items that describe the consumer attitude towards a brand. This attitude is likely to affect the decision-making process of purchasing and repurchasing a brand (Zarantonello et al., 2016). The market of the luxury brand has developed progressively during the past two decades. The main reason behind this is due to the relationship between the consumption of luxury products dominated by the brand and consumers self-perception. The relationship management of consumer-brand in the luxury products market is dominating the marketing strategies of the organizations involved in luxury products production and sales (Seibold, 2010). The focus of this report is to investigate Mercedes-Benz luxury brand and its target market. Also, it analyzes the motivation and learning theories related to consumers' decision-making process of purchasing this luxury brand. In addition, it investigates the newly emerging concept of consumer attachment and the company strategies to enhance it. Finally, recommendations are provided to motivate the consumer attachment to the brand. First: Overview of the company and a description of the target market they focus Daimler is an automotive engineering pioneer that shapes the future of mobility through its innovative technologies. The company invests in the green technology through the creation of the electric vehicles powered by the fuel cell or batteries to fulfill its long-term goal of fuel-free driving. Moreover, it looks for accident-free driving to commit to its environment and the society as well. The major reason of the success of Daimler is Mercedes-Benz brand of cars and vans that considered the most comfortable and efficient cars in the world. Mercedes-Benz was patented in 1886. It was first marketed in 1902. The first brand name of it was produced in 1926 and the first Mercedes-Benz hybrid passenger car was produced in 1982. Today, the company operates all over the globe, its operating facility's production are based in Europe, North and South America, Africa and Asia. The company adapts to the customer requirements in different world markets. Also, it conducts research and developme nt to maintain its position as the leading brand in the automotive market. The portfolio of the company products have been developed during decades until the electric drive with fuel cell was produced in 2010, represented in the F 800 Style. It allows a new concept of the driving platform with zero emissions (Mercedes-Benz, 2017). The company depends on a big range of product variety to fulfill its strategy of going global. It concentrates on vans with a complete range to be used privately and commercially, including the mid-size pickups, the full-size MPVs and the commercial vehicles. The product portfolio ranges from the X-Class to the large Sprinter van. Also, the company is the world's first auto manufacturers of the X-Class mid-size pickup that is considered the most promising market segment. The standards of comfort of the design and safety make the brand a new combination between the private and commercial use and the urban and rural vehicle. Also, the V-Class full-size MPV is the best choice for families and recreational activities that fulfill the going global strategy of the company. The Chinese and Western European markets are the largest markets for Mercedes-Benz sales of vehicles. Also, the Japanese market sales volume of the light, medium and heavy-duty vehicles is increasing. It is also consider ed the number one brand in the United States, Canada and South Korea (Daimlar, 2016; Daimler, 2017). Second: Detailed analysis of motivation and learning in this type of purchase decision-making process Loyalty refers to the deeply held commitment to repurchase a certain product or service that is preferred by the consumer in the future as it represents the consumer primary choice. The customer satisfaction and value of money are key determinants of the brand loyalty. In order to take a purchasing decision, the brand awareness is very important that is also related to brand loyalty. The self-concept theory assumes that consumer behaves in a way that enhances his self-sense. Using brands is a way of doing this through the utilization of their symbolic meanings (Anisimova, 2016). The Signaling theory proposes a framework that relates the innovativeness to the consumer perceptions loyalty relationship. The theory assumes a complex chain of variables including, cognitive satisfaction, innovativeness, loyalty and functional competencies. Also, it provides a solid foundation of the nature of the data required to be used in empirical testing (Pappu and Quester 2016; Elsaber and Wirtz, 2017 ). Moreover, the attitudinal loyalty model reposed by Oliver (1999) as cited in Torres?Moraga et al. (2008), explains the customers' cognitive and learning ability to continue to be related to the brand or the producing company. The brand power of Mercedes-Benz is a significant entry barrier to other brands in its market segments. In order to enhance the brand power, Mercedes-Benz has created stretching strategies downwards into new segments. The mid-size and luxury salon vehicles are the main brands that have the power that represent the focus of the company expansion. The consumers of luxury cars in most cases have purchased a car previously that shaped his attitude towards it. This attitude could be positive or negative that became an evaluation tool based on the actual experience he had. There are some factors that control the consumer decision towards a luxury car represented in his past experience, socioeconomic status, the prior information he had about the brand and the brand image. Also, the customer might have a positive attitude towards a luxury brand as Mercedes-Benz. Its vehicles enjoy high quality, they are produced according to the highest safety standards, considered as reliable product and h ave a good after sales services that could handle any problems, also, it is developed to be environmentally and social friendly with zero emissions and zero accidents, prestigious, comfortable, style and durable (Al Amgir et al., 2010). Mercedes-Benz could understand the consumer needs and quickly responds to them. Although the consumer needs in the different world countries that represent the target market of the company are very diverse, the company could fulfill these needs and maintain its high ranked position in the luxury car market. By doing this, the company could establish and control a relationship based on trust and guarantee consumer loyalty (Seibold, 2010). Third: Assessment of brand current success in achieving an emotional attachment with its target audience The role of emotions in building brand loyalty was deeply investigated in research. As a result of these studies, a new concept of emotional brand attachment was developed. It investigates the origin of the consumer brand loyalty. Emotional brand attachment involves passion, affection and self-brand connection. The conceptual components represent the basis for building the brand loyalty (Hemsley-Brown and Alnawas, 2016). The concept of brand love has emerged in the literature. It adapts the theories from the interpersonal theory of love to the branding context and assumes that brand love involves the dimensions of intimacy, passion and commitment. Yet, the concept of brand attachment was developed (Iyer et al., 2016; Andrine and Solem, 2016). The luxury brand symbolic function could act as a socially shared symbol of identity. The consumers share in giving social meaning to an object through transmission, reproduction and transformation process. As the consumers act as receivers of information, they by the way retransmit it to others who create and transform a social meanings. This explains the fact that Mercedes-Benz is the prestigious choice of luxury cars consumers (Al Amgir et al., 2010). Mercedes enhances these values through its advertisements that promote for the brand as the most luxurious, expensive, reputed and prestigious car. This strategy enables it to prove its brand in the world market with the luxurious E, F and S car segments and encourages it to expand into new segments (Maria et al., 2016). When a customer feels a deep connection to the brand, the brand attachment could take place. It occurs as a result of the strong emotions to a brand that leads him to feel that the brand is the reflection of his identity. It is considered as a predictor of the consumer behavior toward a particular brand by car manufacturers including Mercedes-Benz. Accordingly, Mercedes ranked 79 in the brand dependence index developed to help the companies to measure the power of their brand attachment. The scale of the index ranges between (0-100) (UTA Brand Studio, 2014). Fourth: Marketing recommendations for the brand to increase the emotional attachment to the brand As Mercedes-Benz provides a connected vehicle that uses thecommunication technologies to communicate with the car driver, it has the opportunity to be an integral part of the consumer digital identity. It could develop a consumer belonging to the brand through the communication technology that influences the consumer loyalty (Informatica Corporation, 2013). Depending on its high reputation as an iconic global luxurious car market leader, Mercedes-Benz do not put too much efforts in advertisements. The marketers at the company only advertise the new models. They are recommended to follow the strategy of the brand as a company by carefully watching the consumer behavior and their public value in order not to be negatively affected. Moreover, Mercedes has to assure the highest level of services associated with physical products represented in the service management by car dealers around the world through the creation and maintenance of high customer value. Focusing on the customer value and consumer attachment is likely to provide the company with a competitive advantage through building an emotional bond. This policy is likely to increase the customers' loyalty to the brand and encourages them to recommend the brand to their social networks including family and friends. In addition, marketers at Mercedes have to realize the high competition in the luxury car market. As the competition increases, customer switch represents a potential risk to the brand. For example, BMW might outperform Mercedes with new features that suit the customer of Mercedes. Customer satisfaction is very important to influence and revise the customer attitudes that could be energized through conducting effective marketing strategies (Al Amgir et al., 2010). It is also recommended that Mercedes accelerates the fulfillment of its 'Mercedes-Benz 2020 Best Customer Experience' that aims at broadening the sales of its brand. The idea depends on managing meetings between individuals and customers from the first stage of a test drive to purchase and after-sales services to be able to meet the changing preferences of customers. The acceleration of this strategy will guarantee the existing customers' loyalty and attract new customers through the service marketing activities (Mercedes-Benz, 2017). It is also recommended that the company expands its car2go mobility strategy in more countries as a market leader of flexible car sharing. It is now operating in 26 locations in eight countries in Europe, Asia and North America. More than 1400 customers can find and book Mercedes-Benz vehicles by using an application on their smartphones (Daimlar, 2017). Conclusion Daimler is an automotive engineering pioneer that shapes the future of mobility through its innovative technologies. The company invests in the green technology through the creation of the electric vehicles powered by the fuel cell or batteries to fulfill its long-term goal of fuel-free driving. The major reason of the success of Daimler is Mercedes-Benz brand of cars and vans that considered the most comfortable and efficient cars in the world. The company depends on a big range of product variety to fulfill its strategy of going global. In order to take a purchasing decision, the brand awareness is very important that is also related to brand loyalty. There are some factors that control the consumer decision towards a luxury car represented in his past experience, socioeconomic status, the prior information he had about the brand and the brand image. When a customer feels a deep connection to the brand, the brand attachment could take place. It occurs as a result of the strong emotions to a brand that leads him to feel that the brand is the reflection of his identity. References Al Amgir, M., Nasir, T., Shamsuddoha, M. and Nedelea, A. (2010) Influence of brand name on consumer decision making process - An empirical study on car buyers. Va Trimitem Atasat. 10(2), pp. 12-36. Andrine, B. and Solem, A. (2016) Influences of customer participation and customer brand engagement on brand loyalty. Journal of Consumer Marketing. 33(5), pp. 332-342. Anisimova, T. (2016) The effects of corporate brand symbolism on consumer satisfaction and loyalty: Evidence from Australia. Asia Pacific Journal of Marketing and Logistics. 28(3), pp. 481-498. Daimlar (2017) Annual Report.Germany: Daimlar. Daimler (2016) Annual Report. Germany: Daimlar. Elsaber, M. and Wirtz, B. (2017) Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting. Journal of Business and Industrial Marketing. 32(1), pp. 138-152. Hemsley-Brown, J. and Alnawas, I. (2016) Service quality and brand loyalty: The mediation effect of brand passion, brand affection and self-brand connection. International Journal of Contemporary Hospitality Management. 28(12), pp. 2771-2794. Informatica Corporation (2013) Improving automotive brand loyalty. [Online] Available from: https://www.informatica.com/content/dam/informatica-com/global/amer/us/collateral/data-sheet/automotive-brand-loyalty_data-sheet_2631.pdf [Accessed 06 April 2018]. Iyer, P., Paswan, A. and Davari, A. (2016) Brands, love and family. Journal of Product and Brand Management. 25(1), pp. 69-83. Maria, S., Loureiro, C. and Kaufmann, H. (2016) Luxury values as drivers for affective commitment: The case of luxury car tribes. Loureiro and Kaufmann, Cogent Business and Management. Volume 3, pp. 1-13. Mercedes-Benz (2017) Mercedes-Benz Thailand: Company Profile. Thailand: Mercedes-Benz. Pappu, R. and Quester, P. (2016) How does brand innovativeness affect brand loyalty?. European Journal of Marketing. 50(1/2), pp. 2-28. Seibold, S. (2010) Understanding Consumer Behaviour in the Prestige Car Market. Australia: RMIT University. Torres?Moraga, E., Vsquez?Parraga, A. and Zamora?Gonzlez, J. (2008) Customer satisfaction and loyalty: start with the product, culminate with the brand. Journal of Consumer Marketing. 25(5), pp. 302-313. UTA Brand Studio (2014) Automotive Brand Dpendence Index. Canada: UTA Brand Studio. Zarantonello, L., Formisano, M. and Grappi, S. (2016) The relationship between brand love and actual brand performance: Evidence from an international study. International Marketing Review. 33(6), pp. 806-82

Sunday, December 1, 2019

Sir Humphrey Davy Essays - Fellows Of The Royal Society, Boron

Sir Humphrey Davy In Chemistry there are many very important chemists. One is Sir Humphry Davy. Davy was born on December 17, 1778 in Penzance, Cornwall, England. He went to school in Penzance and in Truro. In 1794 his father died, to help his family financially he got a job as an apprentice to a surgeon. The surgeon's name was J. Binghan Borlarse. In 1797 Davy became interested in Chemistry. So in 1778 he became superintendent of the Medical Pneumatic Institution of Bristol. This organization was devoted to the study of the medical value of different gases, it was here that Davy first made his reputation. He discovered the effects of nitrous oxide, which is now known as laughing gas. Davy breathed 16 quarts of the gas in seven minutes and became completely intoxicated. He had no idea that forty-five years later it would be used as an anesthetic by dentists. Davy's next discoveries were in the field of electrochemistry. He found that if he passed electricity through some substances then it would decompose. This process was later called electrolysis. Through electrolysis, Davy eventually discovered magnesium, calcium, strontium, and barium in 1808. In 1810 Davy showed that muriatic or marine acid was a compound only of hydrogen and chlorine, and contained no oxygen. Davy also made some advances in Iodine. Davy first made iodine pentoxide, a colorless, odorless, crystalline substance of high density in 1815. Davy also developed the method for the decomposition of silicates into silica by treatment with HCI. In 1802, Thomas Wedgwood and Sir Humphry Davy published a paper called " An Account of a Method of Copying Paintings on Glass, and Making Profiles, by the Agency of Light upon Nitrates of Silver." The pictures made by this process were very temporary. As soon as the negatives were removed the pictures turned black. Davy also invented the miner's safety helmet. The lamp on the safety helmet would burn safety and light the way even when there was an explosive mixture in the air. Davy didn't patent the lamp. This lead to a false claim that George Stephenson invented it, not Sir Humphry Davy. Davy received the accomplishment of being knighted just three days before he married a rich widow. Her name was Jan Apreece. In 1827, Davy became seriously ill. He became ill because of inhaling to many gases over the years. So he moved to Rome to live a peaceful life. While living in Rome, he had a heart attack and died on May 29, 1829 in Geneva, Switzerland.