Critically analyse how ethical factors affect the communications mix Essay

Critically analyse how ethical factors affect the communication theory shamble in an organisation of your choice. The organisation should - Essay ExampleCurrent paper focuses on the examination of particular aspect of market, the marketing communications process know also as marketing communications mix emphasis is given on two specific elements of the marketing communication mix advertise and pricing. At the next level, the ethical aspects of advertising and pricing are examined specifically in regard to the international market in order to make puzzle outer the relationship amongst ethics and advertising/ pricing strategies in the global market, a firm operating in this market has been chosen Sony. It should be noted that reference is do to the advertising policies of the firm in two specific markets the British and the US market. It is revealed that the firms current advertising and pricing policies in Britain and US contain to be reviewed and updated in order to fully m eet the ethics held in the particular field. 2. How ethical factors affect the the communications mix in Sony Corporation - advertising and pricing practices of the firm in Britain and US One of the most crucial requirements for the success of whatsoever marketing plan is its alignment with the characteristics and the expectations of the targeted market. In practice, the needs and the preferences of consumers in the targeted market can be identified more effectively using appropriate marketing techniques known as communications mix, a framework incorporating the policies that a firm can develop in order to improve the quality of the communication with its customers. In accordance with Kotler et al. (2010) the communications mix framework refers to the following activities advertising, publicity, individual(prenominal) selling, sales advance, direct marketing and online marketing (Kotler et al 2010, p. 512). A graphical representation of the marketing communications mix is present ed in the Appendix section (Figure 1). It is clear that the development of effective communications channels with the customers is related with specific activities, such as advertising, public relations and sales. It is assumed that the failure of a firm to practise in one or more of the sectors included in the marketing communications mix can cause delays in the firms marketing projects. In the literature, different approaches have been used in order to describe the criteria used by marketers in order to develop effective marketing communications schemes. A model of the marketing communications process is presented in the study of Sandhusen (2000) it is explained that the specific model has been developed by Merton Electronics in order to support the promotion of the firms products in the context of this model, the main parts of a successful marketing communications process should be the following ones a) the design of the advertising campaign, b) the proposition of the campaign t o the media, c) the presentation of the advertising through the media, d) the decoding of the advertising campaigns messages, e) the response of the public to the advertising campaign (Sandhusen 2000, p. 437). In any case, the effectiveness of marketing communications schemes is depended on the ability of marketers to use the appropriate type of media for the promotion of a firms products/ services to the public (Kurtz et al. 2009). finished the same point of