Case study Q1 and Q2 Example | Topics and Well Written Essays - 750 words

Q1 and Q2 - Case Study Example According to the data on fig.18.1 in this article, the market share between 2000-2012 shows progressive growth which clearly indicates competitive performance. The increase in share price means accumulate working capital of mass magnitude which helps it smoothly manage its widely dispersed market across the world. Besides, share prices are an indicator of investor confidence and general better overall performance. The financial and operation performance of Starbucks in table 18.1 in the article indicates significant upward trend in balance sheet from 2005 towards 2011. The meaning behind this is a strong and large asset base which explains overall desirable performance. Considering the wide geographical dispersion of Starbuck stores, the financial report indicates a sustainable future. Ranking by chain stores and market size put Starbuck ahead of the pack at 10789 followed by Horton with a gap of more than 1000 stores as shown in fig.18.3. It is worth to infer that Starbuck is doing well in the industry in terms of market size, financial gain and global presence. The success of Starbuck has come as result of creative and critical thinking of its management team. In regard to its significantly competitive market environment, strategic measures have put it through an upward growth. Historical background of the firm exhibit is as having started on an unstable ground until Schultz took over as the Chief Executive officer. Survival in the coffee industry has come far for this firm mainly as a result of realizing diversity of human tastes and customer care. At the centre of its success is diversity in its coffee brand. The cultural and economic uniqueness of its global market requires that it differentiate its product to meet their individual tastes and preferences. In this regard, Starbuck has differentiated its coffee brand into various tastes. Besides, it reframed its business model and marketing approaches. This included licensing retailers to